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Post by account_disabled on Feb 22, 2024 6:36:04 GMT
Six months after the beginning of the full-scale Russian invasion of Ukraine, business and marketing are adapting to new conditions. The main task is to continue the activity, to look for tools and new ways of promotion. The Webpromo editors conductedresearch, with the help of which she found out which performance channels are used by Ukrainian marketers in war conditions and what are they betting on? performance marketing Read also : How a marketer fills out a brief on contextual advertising to return investment Research methodology To study the Ukrainian market, we interviewed more Dominican Republic WhatsApp Number than 50 customers. During the research, they learned how performance marketing works since the beginning of the war in Ukraine, as well as which channels bring more effective results. Research results In connection with the war, many areas of business cut their advertising budgets. However, performance marketing works using optimal and available channels. Many have focused on achieving the main goal , which is conversions. In order to properly optimize costs, it is necessary to determine effective promotion tools. During the survey, marketers named the channels they use in their work now: 44.2% of respondents use Google Ads 27,9% — Facebook Ads 9.3% — SEO promotion 18.6% of marketers connect additional performance channels, such as SMM, offline advertising. email marketing, price aggregators and others.
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