Post by account_disabled on Feb 17, 2024 8:32:19 GMT
Devoured tons of articles about tried-and-true ways to optimize your landing pages. Bookmarked case studies outlining how adding testimonials to a page will boost conversions by X percent or how adding a certain trust seal increased revenue of so and so website. It seemed so easy. But when you went ahead and A/B tested it on your website, poof! The magic was gone. The results were depressing. And you had no clue what went wrong. In cases like this, remember – negative test result doesn’t always mean your hypothesis is wrong.
Sometimes the way you implement your test idea can be Buy TG Database the reason why it didn’t work. The three conversion tactics outlined below have tremendous potential to improve your conversion rates. But poor execution can make them conversion killers. Read on to find out how to do them right. 1. When Trust Seals Are Not So Trustworthy Many marketers use trust seals (third-party badges that signify high security standards) on their landing pages to reassure users that any information they share is completely safe.
Many case studies have shown that adding trust seals can boost conversions – since people are more likely to fill out forms if they’re not worried about information harvesting. But there are cases when these seals have been known to actually reduce conversions. Here’s how to avoid that happening to you: Make sure you’re using trust seals that people recognize. Baymard Institute conducted a study in 2013 on the perceived security of various trust seals in the market and saw the following results: baymard Avoid using too many trust seals at once.
Sometimes the way you implement your test idea can be Buy TG Database the reason why it didn’t work. The three conversion tactics outlined below have tremendous potential to improve your conversion rates. But poor execution can make them conversion killers. Read on to find out how to do them right. 1. When Trust Seals Are Not So Trustworthy Many marketers use trust seals (third-party badges that signify high security standards) on their landing pages to reassure users that any information they share is completely safe.
Many case studies have shown that adding trust seals can boost conversions – since people are more likely to fill out forms if they’re not worried about information harvesting. But there are cases when these seals have been known to actually reduce conversions. Here’s how to avoid that happening to you: Make sure you’re using trust seals that people recognize. Baymard Institute conducted a study in 2013 on the perceived security of various trust seals in the market and saw the following results: baymard Avoid using too many trust seals at once.